Newness at OMD 2008: myLOBster MEDIA CORPUS®

The CID GmbH will present at Online Marketing Düsseldorf 2008 (OMD) with „myLOBster MEDIA CORPUS®“ a novel Web 3.0-solution especially for publishing and media companies to optimize web portals and online activities by semantics.

Thereby a new approach comes to the fore. Basing on thematically connection, publishing and advertising contents are presented automatically, and readers are submitted a broader and more individual information offer. This new approach represents an essential improvement of your online-services, B2B as well as B2C. Publishing houses may ensure a healthy margin over their competitors, arrange their online products optimally and disburden the own editorial stuff.

With myLOBster MEDIA CORPUS® CID offers newness in the market at the following areas:

Semantic Content & Advertisement Targeting

Publishing Houses are able to offer real surplus value by continuative information for the online users: for example a reader catches up on a big sport event, it is possible to offer him information which fits best to the topic – automatically without the intervention of editorial stuff: personal profiles of sportsmen, news about sport events and politics, cultural information - as well as compatible advertising, e. g. sports wear producers.

myLobster MEDIA CORPUS® analyzes the whole editorial content by semantic analysis and identifies thematically-relevant connections between products, media and advertisement. Thereby content is presented automatically on web portals to offer an optimal and deep going information spectrum for the readers.

Behavioral Targeting

The CORPUS® may define user profiles to link them also semantically with editorial content as well as with advertisement – manually by the reader or depending on the readers’ whishes and the arrangement of the offer of the publishing house, fully automatically by the system.

This way you are able to offer exactly that content to online readers which they are interested in.

Furthermore myLOBster MEDIA CORPUS® is characterized particularly by not only providing semantic analysis or functions for editorial content: the whole process from the presentation of the content on web portals to the accounting of advertisements – modularly – can be integrated in a central solution. In this way the seamless integration of modern technologies is ensured with classical standards, too.

With myLOBster MEDIA® the media branch is able to use the potentials of semantic analysis and concepts target-orientedly to improve the own service, the presentation of content and advertisement for readers, private and advertising customers. With the Frankfurter Allgemeine Zeitung (FAZ) CID has a customer with national and international importance.

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