myLOBster MEDIA eMatching Platform: function overview

The myLOBster MEDIA eMatching Platform at a glance:

Features for advertisers

• Publishing advertising media e. g. :
  • different formats of banner advertisement
  • campaigns for lead-creation
  • import of customer addresses for the dispatch of newsletters
  • advertising shop articles in a variety of portals (e. g. shopping portals)
  • the possibility to sell in third party web shops
• bidding and reservation of advertising space and/or key groups
• success statistics on call
• information about costs & calculation on call

Features for publishers

• offering advertising space of different kinds on any specific portal
• the offer of targeting groups, based on semantic analysis of texts & topics, concerning the advertisement space like also the user profile the portal addresses
• selection of advertisements by the publisher’s criteria or activation of selected advertisers
• statistics on call
• automated processing for advertisement spaces
• invoicing of the usage of advertisement spaces
  • connected to the advertising delivering systems
  • invoice generation
  • statistics & reports
  • information about earnings & credit notes on call
  • administration of margins and commissions for platform operators