In focus: Publishing Houses and Media Companies: myLOBster solutions for Web 3.0!
Web 3.0 combines two major approaches to most modern web portals: “Rich Internet Applications” which we provide as a part of our portal frontend development, and the Semantic Web. You as a publishing & media company may use the potential of semantic algorithms and concepts to essentially improve the service of your enterprise for your customers, the presentation of content and advertisement, and to distinguish your products from competitors remarkably.
3 essential steps to Web 3.0 for your media company:
- Semantic Content Targeting
Connect your content – automated
- Semantic Advertisement Targeting
Optimize the online serving of advertisements
- Semantic User Targeting
Integrate the interests of your visitors and readers
The Online Market – Changes in Paradigms
Growing turnovers in the online business, stagnating or dropping earnings in print prove the priority of increased portal activities by publishing and media companies. However, the online advertisement market experiences a growing change in paradigm as well:
Instead of the long-term valid KPIs “Page Impressions”, “visits” and “clicks” to prove the offer of an interesting web portal to advertising customers, more than ever the right target group becomes the essential key to a success-oriented and promising commercialization of web portals by publishers. Publishers may concentrate on their core business, the production of high-quality and elaborate content, and use it as their best to propose their offer to readers optimally and extensively.
