Digital Media-Management for a leading telecommunication company
A leading European telecommunication company offers video-on-demand-services to their customers over the internet.
The telecommunication company chose CID as the software development partner that implemented the complete Digital Media Management solution. On-demand content is editorially managed within the solution; the system is linked to the commercial product management, the user management as well as to different publication channels (web, streaming boxes, Microsoft Mediaroom) and delivers the usage licenses (DRM – digital rights management) to the customer’s streaming or download client. License approval, payment clearing, access rights checks and license storage – all workflows are channeled through the Digital Media Management.
The main challenge developing the Digital Media Management was the maximum of reliability and scalability to enable the company to deliver content and licenses to millions of users at the same time.
Leading German daily newspaper chose CID
as its software development partner for web portals
One of the leading German daily newspapers chose CID as its main software provider for all online activities, covering the development of the web portals, online applications as well as semantic systems for analyzing and linking contents between themselves. This semantic approach allows a remarkable improvement of the online service of the newspaper towards private users and business customers; portal visitors may receive exactly that content that refers to their personal interest as well as the editorial context they are virtually moving through. Advertisers are able to choose target groups a lot more exactly comparing to a classic ad tag approach. Advertisements may be delivered concerning personal interest profiles and editorial contexts the visitors are surfing through.
Main challenges in this project were and are besides growing needs for flexibility and scalability the integration of different semantic algorithms to achieve best results in content selection and delivery to the online readers.
A digital advertisement marketer chose CID
as its software development partner
A digital advertisement marketer handles different well-known publishers within the EU, especially one of the leading German web portals. The company delivers advanced services to its advertisers and their agencies improving the management of performance marketing campaigns (e. g. using Google AdWords, Zanox etc.). Today, the management of parallel performance marketing campaigns mostly means, for advertisers, multiple payments opposite only single achievements. The digital advertisement marketer now offers an improved campaign management that additionally enhances the review and analysis of campaigns.
CID developed the software which the digital advertisement marketer is now offering as a new service to its customers. Again, the maximum of reliability and performance was the most challenging task while implementing the fully service-oriented solution.
