Semantic Advertisement Targeting
Classic ad servers mostly use a quite abstract delivery method for advertisements basing on – usually statically – integrated ad tags. This way, the ad server does not know the detailed editorial environment where it serves an advertisement.
Exactly as it is done with editorial articles myLOBster MEDIA CORPUS® analyses the advertising message of your business customers‘ campaigns and links banners, text-based ads, landing pages for lead generation and more to topically best-fitting editorial content.
Advertisement campaigns may achieve a remarkably higher success since they address the attention and the current interest of the reader optimally. In opposite to a click-based optimization of the ad serving, spreading losses are reduced considerably and the value of your advertising service for your business customers is increasing.
