Semantic User Targeting
The steadily growing amount of information is more and more a daily challenge for everyone in our knowledge society; to select relevant information, not to miss important news but to get along with the available amount of time.
myLOBster MEDIA CORPUS® may work as a personal information referent – for each single user of your web portal. Basing on semantic relations, the CORPUS delivers exactly that content that matches the individual field of interest of a portal user.
A reader’s profile may be defined manually by himself, but also – depending on your customers’ wishes and your product – fully automatically by the system; in both cases, the built interest profile is linked to relevant content.
Additionally, the continuous optimization of your web portals may be done more efficiently supported by the identification of target groups – on the one hand regarding the editorial focus, on the other hand also concerning marketing.
